Sunday, 28 November 2010

Target audience.

I will try and identify my target audience by using GRASS.
Gender: Mostly girls.
Race: All races
Age: Pre-teens and teenagers/young adults (early 20's)
Socio-economic Status: It can range in to different categories. If they don't work then they'll fit in to the D's and E categories. If they have a part time job, they could fit in the C categories, and if their parents work then they could again fit in to the A-C catagories.

Ideal reader:

  • In the age range of 11-20
  • Living at home with parent/s/guardian
  • Like pop music. Current artists as well as older artists.
  • Buy CDs, music DVDs, download music via iTunes etc.
  • Attends concerts, although doesn't have to.
  • Likes films like teenage rom-coms
  • Likes TV shows such as reality TV shows, music chart shows.
  • Spend their money on my magazine, their favourite artist/band merchandise
  It's important to know your audience as you need to know how to present and market your product. Depending on their interests depends on what channels you advertise the product, which magazines they get advertised in, who promotes the product, and who'll be featured in the product.


 This is what my ideal readers would look like, any ethnicity or teenager (13-18) reading it. They'd have posters of their favourite artists in their rooms, read the magazines alone or together with their friends etc.

1 comment:

  1. Not too sure about socio-economic status here - most of this age group are non-wage earners, so more D and Es???However, you could mention that many may have higher earning parents who subsidise them and this extends their earning power and some may have substantial part-time jobs towards the upper end of the age range? Could you find some pictures of your ideal readers?

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