Gender: Mostly girls.
Race: All races
Age: Pre-teens and teenagers/young adults (early 20's)
Socio-economic Status: It can range in to different categories. If they don't work then they'll fit in to the D's and E categories. If they have a part time job, they could fit in the C categories, and if their parents work then they could again fit in to the A-C catagories.
Ideal reader:
- In the age range of 11-20
- Living at home with parent/s/guardian
- Like pop music. Current artists as well as older artists.
- Buy CDs, music DVDs, download music via iTunes etc.
- Attends concerts, although doesn't have to.
- Likes films like teenage rom-coms
- Likes TV shows such as reality TV shows, music chart shows.
- Spend their money on my magazine, their favourite artist/band merchandise
Not too sure about socio-economic status here - most of this age group are non-wage earners, so more D and Es???However, you could mention that many may have higher earning parents who subsidise them and this extends their earning power and some may have substantial part-time jobs towards the upper end of the age range? Could you find some pictures of your ideal readers?
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